In 1983, at a beach resort in Fiji, a young man named Jay Westerveld saw a request that hotel guests reuse their towels to “save our planet.” Reflecting on his experience in a college term paper, Westerveld pointed out the hypocrisy of guilt-tripping guests about towels while the hotel was hastily building more bungalows. “It all comes out in the greenwash,” he wrote, coining …
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